With KRK, you’re not going to find a group of people more supportive or fired-up about DIY music creation. On a daily basis, we thankfully hear from and talk to incredibly talented musicians, producers, mixing engineers and songwriters about their experiences with our gear. Recently, we caught up with a KRK user who we truly respect in that DIY spirit; someone who will forever be ingrained in Rock & Roll history with one of the most engaging music videos ever.
If you’re a fan of great music and music videos, you certainly remember the band OK Go’s “Treadmill Video.”—it was epic. It captured your attention immediately and it was incredibly original considering we are now at a point in time where kids eat Tide PODS® to get acceptance. No, this was not a gimmick, this was simply a group of Rock & Roll soldiers doing something they needed to do – make a video for a great song without the support of their major label, who at the time wasn’t giving them the attention they needed. In that procedure, the guys of OK Go stumbled upon something so authentic in which we now know of today as “gone viral” and “must see.”
It was “that thing” you can’t put your finger on that makes you watch certain content repeatedly. “We made that video completely on our own,” Dan told us while producing a new band out in Denver, CO. “We weren’t getting what we needed from the label at the time, so we had to figure something out with what we had in front of us—we had to do something. We didn’t ask for permission and the label basically wasn’t involved until after we uploaded it to YouTube on our own.”
KRK is very excited to have taken permanent residency in Dan’s home studio who is a principal member, drummer, producer and re-mixer for the GRAMMY Award-winning group. He relies on KRK monitors, subs and headphones to produce music with his band, but most recently, he has also implemented the gear into his workflow for projects with SoundBetter, the world’s leading music production marketplace, which helps musicians around the world connect with and hire top music pros to mix release-ready songs. With KRK’s new ROKIT G4 studio monitors, 12S powered Subwoofer and KNS 8400 Headphones, Dan feels more confident than ever in the quality of his mixes.
Though the ROKITs are his current go-to monitor solution, his initial introduction to our brand was through the eight-inch model of the renowned two-way V Series (V8) Powered Reference Monitors. “I first began my search for studio monitors because I needed something that was going to sound better than my home speakers,” he says. “I’ve been using the V Series 4 V8s for many years and I have never been disappointed. When the new ROKIT G4 range was released, I knew I had to get my hands on them.”
Working on both sides of the music industry—live stages and in-studio—Dan especially knows the value of a high-quality mix; that’s why KRK’s ROKIT G4s have become a staple solution in his home studio. “These studio monitors do their job perfectly and they’re involved in everything that I do musically,” he adds. “I receive such great feedback with the ROKIT G4s. SoundBetter clients seek professional-quality mixes that they cannot produce on their own and KRK monitors allow me to provide the most pristine mix to my clients, so I know I can meet their expectations. The reliability and quality of the G4s is something that I’ve never seen before at this price point—it’s really amazing.”
Please visit here for more information on working with Dan Konopka on the Soundbetter.com platform.
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