KRK Unveils Kreate Series Studio Monitors in Sleek Latte Finish

Versatile, Bluetooth-Enabled Reference Monitors Designed for Producers, Podcasters, and Creators

Today, KRK announces a striking new Latte finish for its Kreate Series Studio Monitors, the latest addition to the brand’s wide range of audio offerings. Available in the 5 inch size monitor only, this new Latte finish offers a stylish alternative to KRK’s world-renowned black finish with yellow cones, adding visual flair without compromising performance. Whether for casual playback or professional music and content production, the Kreate Series is designed to perform. Available in three sizes—Kreate 3, 5, and 8 inches—the Kreate 3 models are sold as a pair, while the Kreate 5 and Kreate 8 options are priced individually. The KRK Kreate Series is available worldwide through select dealers and online at www.krkmusic.com.

“The mid-century modern aesthetic with our new Latte finish option makes these look and sound at home anywhere. The KRK Kreate Series is the perfect entry point for emerging artists, producers, podcasters, any content creator really,” says Sterling Doak, Vice President of Marketing for Gibson. “The Kreate Series fills a vital space in our lineup, delivering professional-grade sound, and flexible functionality that empower creators to experience high-quality audio at an accessible price.”

KRK Kreate monitors deliver exceptional value and legendary KRK monitoring quality to emerging musicians, engineers, producers, and content creators. These best-in-class, two-way studio monitors are purpose-built to meet the diverse needs of creatives, providing the tools necessary to reproduce every nuance of a production with astonishing clarity and accuracy.

As the brand’s newest studio monitor line, the KRK Kreate Series represents KRK’s continued commitment to innovation, accessibility, and excellence—supporting a wide range of setups and needs. Ideal for mixing, producing, and content creation, Kreate monitors offer a variety of standout features among others in their class. These include wireless audio streaming capabilities via pairable Bluetooth® input, alongside balanced and unbalanced analog inputs for flexible connectivity. The monitors are equipped with universal voltage and a switch-mode power supply, ensuring reliable performance across international power standards for seamless use anywhere in the world.

The KRK Kreate Series offers entry-level, active two-way studio reference monitors with wide bandwidth, boundary and tuning EQs, new transducer designs, as well as Class A/B, and Class D amplification. Acoustic boundary correction and tuning EQ combinations help minimize and resolve environmental challenges, allowing users to dial in voicing for specific applications.

Composite woven glass fiber cone woofers deliver impressive dynamics, effective damping, and deeper modal control—resulting in tight, punchy mid and low-frequency response suitable for both casual and professional playback environments. The heat-resistant glass fiber structure features a high strength-to-weight ratio, ensuring sonic accuracy and adaptability.

High-frequency reproduction is handled by a carefully engineered woven-textile dome tweeter with a neodymium motor, extending the frequency range up to 40 kHz in the KRK Kreate 8 and 5 models, and up to 33 kHz in the Kreate 3. These textile dome tweeters provide a smooth, accurate response and a more detailed sound profile.

System-tuning level control, along with low and high-frequency shelving filters, allows for easy adjustment in various acoustic conditions. Hybrid Class D and Class AB amplification delivers power and headroom with excellent dynamic reproduction. High-performance transducers are optimized for improved accuracy, and the amplifiers drive them efficiently at reduced operating temperatures—ensuring audio integrity during extended sessions.

Explore the KRK Kreate Series product line HERE.

KRK launches Kreate Series Studio Monitors — a versatile solution for producers, podcasters, and content creators alike

NASHVILLE, JUNE 24, 2025 KRK introduces the Kreate Series Studio Monitors, the newest addition to the brand’s wide range of audio offerings. The Kreate monitors bring extraordinary value and legendary KRK monitoring performance to emerging musicians, engineers, producers, and content creators. These best-in-class two-way studio monitors are designed specifically to meet the diverse needs of creatives, providing the tools necessary to reproduce every nuance of a production with astonishing clarity and accuracy. From casual playback to professional music and content production, the Kreate Series is designed to perform. The Kreate line is available through select dealers and online at krkmusic.com.

As the brand’s newest studio monitor line, the KRK Kreate Series represents KRK’s continued commitment to innovation, accessibility, and excellence, supporting a wide range of setups and needs. Great for mixing, producing, and content creation, the Kreate monitors have a variety of key features that stand out among other monitors in their class. This includes wireless audio streaming capabilities with a pairable Bluetooth® audio input alongside balanced and unbalanced analog inputs for flexible connectivity. The monitors also have a universal voltage, switch-mode power supply for seamless global operations.

Available in three sizes — three, five, and eight-inch — these entry-level active, two-way studio reference monitors feature a wide bandwidth, boundary and tuning EQs, new transducer designs, and Class D amplification. The Kreate Series also features useful acoustic boundary correction and tuning EQ combinations to help minimize and correct acoustic environment problems and dial in the voicing to meet specific application needs.

“The Kreate Series offers professional-grade sound and flexible functionality that empowers emerging artists, producers, podcasters, and all creators to embrace high-quality audio at an affordable price point,” says Sterling Doak, Senior Director of Marketing for Gibson. “The monitors fill a vital space in the KRK lineup and are ideal for those who demand quality without compromise. As the new introductory solution within the portfolio, the Kreate Series will enable users to begin their creative journey with confidence.”

With KRK Kreate, composite woven glass fiber cone woofers provide amazing dynamics with good damping and modal control to deliver tight and punchy mid and low-frequency response that’s perfect for casual and professional playback environments. The glass fiber structure is heat-resistant and features a high strength-to-weight ratio, ensuring the monitors are highly adaptable and sonically accurate.

Additionally, high-frequency reproduction emanates from a carefully designed woven-textile dome tweeter with a neodymium motor, which accurately extends the frequency range up to 40 kHz in the KRK Kreate 8 and 5 options, and up to 33 kHz in the 3 option, for a smoother, more detailed sound profile. The textile dome tweeters are used to create a smooth accurate response.

Furthermore, the system-tuning level control and low-frequency and high-frequency shelving filters allow for easy adjustment in various acoustic conditions. Hybrid Class D and Class AB amplification delivers power and headroom with excellent dynamics reproduction. The high-performance transducers are optimized for improved response and accuracy. For maximum transient response and dynamics reproduction, the amplifiers drive the transducers efficiently at reduced operating temperatures to ensure audio integrity during long work sessions.

The monitors are launching in KRK’s signature black/yellow and latte/black color scheme, with the Kreate 3 models sold as a pair and the Kreate 5 and Kreate 8 options priced individually. The series also continues KRK’s visual branding evolution, with packaging and stylization that closely align with other monitors from the brand’s product portfolio.

Explore the new KRK Kreate Series product line HERE.

Los Angeles’ iconic Sound Factory installs custom mains with KRK and legendary Acoustician George Augspurger

LOS ANGELES, MARCH 10, 2025 ― Originally opened in the early 1960s as Moonglow Records, The Sound Factory name was coined by Producer David Hassinger, who purchased the studio in 1969. A little over a decade later, the studio was sold to Sunset Sound Recorders’ owners Paul and Tutti Camarata, who ran the facility until it was sold in 2017. After 60 years of serving the music industry, LA’s Sound Factory boasts a history of working with some of the world’s greatest artists. Among these are Marvin Gaye, the Jackson 5, and Linda Ronstadt in the 60s and 70s; Sheryl Crow and Red Hot Chili Peppers at the turn of the century; Doja Cat, SZA, and Mark Ronson, as well as artists currently working with Sound Factory’s own record label.

In an effort to keep up with the changes in technology and musical styles, the studio’s current leadership sought to upgrade the space while still paying homage to its history. In doing so, they connected with George Augspurger to create new mains for the facility’s two recording studios. The legendary acoustician and speaker designer had previously designed aspects of the Sound Factory during its expansion in the 1970s, and his experience in the studio was a perfect complement to the upgrade. After designing the new custom mains, Augspurger worked in collaboration with Craig Hockenberry, Gibson Director of Product Development, Pro Audio,to have the speakers built. Augspurger’s expansive pro audio knowledge, coupled with Hockenberry’s expertise in designing and building Gibson’s KRK monitors, proved to be ideal for this unique project.

“After they had run the studio for about a year, [the present owners] asked me what would be involved in designing custom monitors for Studio A, the original room,” says Augspurger. “The room itself was one that I had designed, but it [now] had standard commercial monitors in it. So, using the components of the so-called ‘Augspurger monitor,’ we created a design for the room. Then, more recently, they wanted to upgrade the monitors in Studio B. The same design was physically able to be accommodated [in both rooms,] so we went ahead and [designed] the retrofit in Studio B as well.”

While the process was straightforward, designing, creating, and deploying Sound Factory’s new mains was a labor of love that evolved over three years. “The main thing [to consider] in designing a custom monitor is that you have the freedom to make the cabinet dimensions fit the space available,” adds Augspurger, with regards to the unique soffits from the original monitors. “I know how to design speaker cabinets, so that part was easy. The choice of components is done in cooperation with the owner, the people who will be using the speakers. This is the first installation I’ve done with KRK…and all I can tell you is there were absolutely no glitches, no problems. They delivered what I asked for.”

For Gibson/KRK’s role in the project, Hockenberry and his team set to work building the monitors to Augspurger’s specifications. “We worked with George on the monitors from the beginning, which was a real pleasure,” says Hockenberry. “We had the designs worked out by the second call with him, and we built both pairs in our prototype shop here in Nashville. Once we had George’s seal of approval on everything, we coordinated with Sound Factory Studio Manager Cameell Hanna to get the speakers sent to their new home in Hollywood, where George helped oversee the final installation.” 

Like nearly all of Augspurger’s prior speaker designs, the custom pairs of KRK mains at Sound Factory feature a wooden, high-frequency horn. “The actual speaker components, such as the high-frequency drivers and woofers, are standard commercial products,” he explains. “The woofers are made by TAD, the professional products division of Pioneer, which I have used in most of my custom installations for the past 20 years. The high-frequency driver, which is comprised of beryllium, is made in the U.S. by Radian.”

The connection between Augspurger and Gibson/KRK was not one of happenstance. Instead, it was the result of many conversations Hanna had with his friend and colleague Rae Vinton, who leads Entertainment Relations for Gibson LA. “I told Rae about the upgrade and working with George, and she immediately asked if we wanted to do something with KRK,” says Hanna. “We already collaborate a lot together, so I thought it would be perfect.”

For Hockenberry, it was a symbiotic relationship that evolved into an incredible project. “Sound Factory is an amazing space that has produced innumerable legendary hits from countless icons; that, combined with George’s status in the industry, really solidified our decision to move forward with this project,” he says. “KRK represents premium sonic quality, and these custom mains emphasize the capabilities of our engineering team to create solutions that compete with other high-end manufacturers. We are humbled that KRK is now a part of the Sound Factory legacy and the many creative masterpieces that will be coming out of those rooms.”

“The funny thing about this place, for better or worse, I’m still not sure which it is, is that everything here is completely custom, even the general ‘living’ spaces,” explains Hanna. “Every aspect of this place is unique, nothing is a standard size, including the speaker system, so it’s difficult when we want to change something. But we wanted to honor the custom nature of the facility with our upgrades, and working with George, Craig, Rae, and the entire Gibson/KRK team, we’ve been able to accomplish that.”

To watch a video interview with George Augspurger and Cameell Hanna click here.

Dylan Newman amplifies artist development with KRK’s GoAux Portable and ROKIT 8 Generation Five Studio Monitors  

LOS ANGELES, FEBRUARY 11, 2025 Dylan Newman, Manager of Music and Talent at Nickelodeon and Artist Manager at NewManagement, is elevating his artist development strategy and audio production quality with KRK GoAux Portable Monitors and ROKIT 8 Generation Five Studio Monitors. With a rich history in artist discovery, development, and management, Dylan’s hands-on approach to audio finds perfect synergy with the KRK solutions, which are essential tools in his creative process.

Newman’s music journey began early, from self-taught drums and guitar to discovering his passion for music behind the scenes. Starting out as part of Purdue University’s Student Concert Committee, he quickly learned the ins and outs of concert promotion by working with high-profile acts like Luke Bryan and Macklemore. Newman’s exposure to A&R began with an internship at Sony Music, leading to roles at Columbia Records and Epic Records, where he was fortunate enough to contribute to projects for top artists like Travis Scott, Camila Cabello, and Future. “Artist development is in my blood,” says Newman, a value he extends to emerging talents like LOCS and PIAO at NewManagement and acts like Pressley Hosbach and Young Dylan at Nickelodeon’s music department.

Newman was first introduced to KRK by friends at Gibson, who gave him a first-hand look at KRK’s trusted performance in professional studios and artist setups. “When I first saw the GoAuxes, I recognized how the portability and minimal setup requirements made it easy to ensure audio quality from home to office or anywhere on the road,” he says. “They deliver the same natural and balanced frequency response that has become synonymous with the KRK name in a mobile-friendly package. Meanwhile, the ROKIT 8 Generation Five provides the precision and customization I need for mixing and refining audio to professional standards.”

Newman attributes much of his success to the sonic integrity that his KRK speakers provide. “I love my KRKs,” he continues. “They give my artists and me the clarity we need throughout the recording, mixing, and mastering stages. The GoAux speakers are portable yet powerful, fitting seamlessly into my busy schedule. The ROKIT 8 Generation Fives are my go-to for my home studio, allowing me to dig in and ensure top-quality production for my artists. In addition, the black and gold design is a staple in the industry; it’s become synonymous with quality.”

The KRK ROKIT Generation Five monitors are the most advanced in their class. Whether working on a chart-topping hit, a film score, or a personal project, the ROKITs provide the tools needed to capture every nuance of a user’s sound with astonishing clarity. The monitors’ onboard DSP technology provides three distinct Voicing Modes: Mix Mode, Create Mode, and Focus Mode, eliminating the need for separate sets of monitors for different tasks.

Newman’s dedication to sound is evident in his work at Nickelodeon’s music department, where he develops music for the brand’s record label, manages talent releases, and supports major events like the Kids’ Choice Awards. According to Newman, “Whether I’m listening to demos for Nickelodeon or refining LOCS’s latest tracks, KRK ensures that every sound detail is accurately represented. My partnership with KRK and Gibson has been essential in bringing quality audio to all my projects.”

For more updates on Dylan Newman’s latest work and upcoming projects, follow him on social media at @dylannewman_. His commitment to the music industry is not only in advancing his artists but also in inspiring the next generation of talent and future executives through mentorship and collaboration.

Cult of Magic creates haunting performances with KRK GoAux

MILAN, JANUARY 29, 2025 Cult of Magic is an interdisciplinary artistic collective based in Milan, Italy, specializing in creating immersive performances that blend contemporary dance, music, and performance art into a unique, captivating experience. Known for its innovative approach to exploring profound themes through movement, sound, and light, the group often collaborates with prestigious European cultural institutions. 

The group was founded in 2017 by Composer and Director Francesco Sacco, along with Samira Cogliandro and Giada Vailati, who both choreograph and dance for the collective. The three founding members were later joined by Luca Pasquino, who is also a director and composer.

Cult of Magic’s recent project, “FEAR OF THE DARK – first study,” was performed with an immersive light and sound design, with the goal of heightening and enriching guests’ other senses during the show, which took place inside a former church in Venice. To elevate the musical aspect of their performance, the collective relied on KRK GoAux Portable Studio Monitors to ensure that every note and rhythm resonated beautifully.

Directed by Sacco, Vailati, and Pasquino, “FEAR OF THE DARK” was choreographed and performed by Vailati, while Sacco and Pasquino created the original score. “For this project, we needed a completely different audio system because of the natural reverb of the venue,” says Sacco. “We decided to use KRK speakers not just to compose the original score but also as the PA during the show. We used three pairs of GoAux monitors for the performance, which resulted in a punctual sound and avoided the rumble of a classic stereo sound system in a big space.”

With the GoAux, the team created an immersive atmosphere that captivated the audience. “After studying the church layout, we were able to easily integrate the KRK speakers into the space with four positioned towards the audience and two facing the apse,” adds Pasquino. “The GoAux allowed us to achieve a sound that was immersive and airy but also well-defined.”

Sacco and the members of the Cult of Magic collective consider the GoAux to be unique within its genre. The monitors’ design and capabilities resonate with Cult of Magic’s artistic visions, making the speakers a standout choice for the group’s creative endeavors.

“I found the GoAux to be very defined and sharp; the sound quality is impressive for smaller speakers,” says Sacco. “I have never found portable speakers with such a professional sound level. They also have great volume control despite their size, so that helped us to reach the exact result we wanted for the project. The GoAux are also super light and easy to carry around, which is critical when you have to move around in a city like Venice, with no possibility of transporting your gear by car.”  

With Bluetooth capabilities and an impressive array of features, the monitors offer a perfect blend of convenience and performance that make it an ideal choice when the group is on the go. “The Bluetooth connection works perfectly, even when we are using it with low frequencies; the speakers perform well and deliver a rich and full sound,” says Pasquino. “There’s no comparison to other portable Bluetooth speakers I’ve tried, both in terms of sound balance and definition. Moreover, these speakers allow me to mix music anywhere I want.”

Sacco has been a devoted user of KRK products for years, showcasing a deep familiarity and appreciation for the brand’s offerings. “I learned about KRK from other musicians and colleagues in the industry and have been using the gear for a while now,” he shares. “The first pair of monitors I owned were the KRK ROKITs, which I still use in my home studio today.” Pasquino is also well-acquainted with the brand. “KRK speakers were the first monitors I bought for making music productions,” he explains. “Since then, I have developed a very personal sound, partly because of those speakers, and I still have not replaced them.”

Looking ahead, Cult of Magic is eager to resume its creative momentum by integrating KRK gear into future projects. “All the music we compose for any Cult of Magic project is made on KRK monitors. We want to continue experimenting with spatialized sound using a large number of small speakers,” says Sacco.

The group is currently working on an electronic/techno album, using KRK for composing and mixing. The group also plans to incorporate KRK for its future performances and projects, such as the continuation of “FEAR OF THE DARK.” In the next few months, the group will bring the project to a further development phase that will include a cast of five performers, set design work, and a sound installation that will be inaugurated in Milan next May.

KRK monitors provide the perfect composition for GRAMMY®-winning Producer, Composer, and Mixer Nicolas Ramirez

The seasoned industry professional creates notable sound for music and TV/film projects

MIAMI, JANUARY 7, 2025 ― GRAMMY- and Latin GRAMMY-winning Producer, Composer, and Mixer Nicolas “Nico” Ramirez has worked with prominent Latin artists such as Bad Bunny, Jennifer Lopez, Shakira, and Marc Anthony, among others. Today, he is the producer, mixing and recording engineer, and live sound engineer for multi-award-winning Artist and Songwriter Camilo, a fellow Colombian. In addition to his credits in the music industry, Ramirez also composes and provides sound design for films, documentaries, TV series, and animated shows.

For Ramirez, music and sound effects have always crisscrossed as a single entity in his creative workflow. His appreciation for the vast array of cultures that span this world and the influence each has on music has continually inspired him to create a unique identity for all his projects. To aid in his mastery, Ramirezrelies on his KRK V4 and V6 V-Series 4 Powered Studio Monitors,which he says, “are very dynamic and rich in sound, so I can always get the right vibe of the track.”  

As someone who focuses on sonic quality, it is critical that Ramirez has a realistic-sounding pair of speakers. “During the mixing process, I need speakers that sound good, and are easy and quick to use,” he explains. “My V6s are not too bright, and they aren’t too low; they work well and sound great. The V4s have a smaller diaphragm that translates well to a variety of listening scenarios, so I can assess how my tracks will sound in any other environment. Whether my songs are being played in a theater, through consumer-grade headphones, at an airport, or in the car, I know what I’m hearing on the V-Series will be what audiences experience as well.”

For times when Ramirez has been on the road running front of house for Camilo, his KRK V-Series monitors serve a dual purpose as nearfield speakers. “The monitors are vibrant and tend to have solid sound quality in loud situations, which is important for a concert tour,” he adds.

Never one to stray too far from his producer role, Ramirez uses KRK GoAux Portable Powered Studio Monitors for studio work on the go. “I travel a lot when I am on tour, and I like to have a solution that is easy to set up on the road,” he explains. “The KRK GoAux sound great, and the carrying case they come in is amazing. I never have to worry about where I am going to store all the pieces.” Whether in the studio or on the road, Ramirez also relies on KRK’s KNS Headphones when listening back on his mixes. “The KRK Headphones have a very particular boost on the mids and mid-lows, so I use them to check my tracks in that range,” he adds. “It helps me assess if I have everything under control.”  

As a longtime KRK user, Ramirez reflected on when he initially heard KRK monitors, at his first studio job. “I will always remember seeing the beautiful speakers with the yellow cone; I felt great listening to the music come out of those ROKIT 8s,” he reminisces. “The speakers sounded terrific, and I just knew they were a quality product. That was back in 2009, and I have been using KRK ever since. KRK continues to be a top-notch brand that has easy and affordable solutions for beginners, as well as higher-end solutions for professionals.”

Ramirez graduated with a degree in audio engineering from Pontificia Universidad Javeriana, in Bogota, Colombia, and later earned his Master of Fine Arts (MFA) degree in sound design from Savannah College of Art and Design in Georgia. From 2018 to 2021, Ramirez was the head recording and mixing engineer at Art House, GRAMMY Award-winner Julio Reyes Copello’s studio. Now, as an independent producer, Ramirez continues to use his array of KRK gear while in the studio and on the road, and his KRK GoAux monitors for personal listening applications.

ALT BLK ERA rocks out with KRK CLASSIC 5 Powered Studio Monitors

NOTTINGHAM, ENGLAND, DECEMBER 10, 2024 ― Sibling alt-duo Nyrobi and Chaya Beckett-Messam, also known as ALT BLK ERA, recently wrapped their debut album “Rave Immortal,” which they recorded using their new KRK CLASSIC 5 Powered Studio Monitors. The album features a captivating collection of songs with a fusion of genres, combining the raw energy ofrock, the rhythmic pulse of electronica, and the haunting allure of dark pop. Each track reflects the sisters’ artistic evolution and deep-rooted connection, inviting listeners to experience an immersive soundscape.

From an early age, Nyrobi and Chaya sensed they shared a unique bond through music. Whether harmonizing with their favorite songs on the radio or creating their own melodies, the sisters soon discovered the power of their voices. Thus, ALT BLK ERA was formed, making a powerful entrance into the music scene with the release of the duo’s debut single, “Slowly Die: SOLAR,” in 2022. According to the pair, “the rest is history.”

Nyrobi and Chaya were introduced to KRK when they noticed that many well-respected musicians around them were using the monitors. Intrigued by the positive vibe surrounding KRK, the sisters decided to test out the brand. “We were in search of a pair of high-quality speakers that would last a long time. KRK came highly recommended,” says Chaya. “After hearing the CLASSICs for the first time, we were pleasantly surprised and knew we needed to get ourselves a pair; it was a game-changer.”

The ALT BLK ERA duo also discovered that the monitors significantly enhanced their production process, which helped them craft their debut album with newfound clarity and precision. “We were starting to produce ourselves, and the CLASSICs allowed us to be more technical and take the necessary next step in our musical journey,” says Nyrobi. “Whether we are producing or mixing, the KRKs bring out elements of our music that can be easily missed with conventional headphones or car speakers. From our wild DnB/metal style to our softer ALT pop/rock songs, the KRK CLASSICs help elevate our fans’ music listening experience to the next level.”

One of ALT BLK ERA’s favorite features of the CLASSICs is the system volume control, which provides seamless adjustments to sound levels. This allows them to dial in the perfect volume and enhance their overall listening experience. “I love the volume feature,” says Chaya. “The fact you can turn up the bass is awesome, and you can mix on the speakers as well. The monitors really helped us get our album to sound right.”

The sisters add that the KRK CLASSICs were instrumental in bringing the debut ALT BLK ERA album to life. “The CLASSICs will definitely be featured in our second album,” says Nyrobi. “I will not make any decisions without listening to our songs on those monitors first. If we hadn’t used them for ‘Rave Immortal,’ the album would have sounded completely different; the KRKs gave us a unique perspective that I think we really needed. The CLASSICs are next-level and offer a truly immersive experience. The next project that we do is going to be KRK certified for sure.”

Chaya, one-half of the power duo, plays guitar in addition to singing. She uses an Epiphone Les Paul, which she plans to bring when they go on tour.“I was first introduced to this guitar when we attended Gibson Garage London’s opening day,” she shares. “I had the opportunity to try various models and was drawn to the Les Paul. I played it for the first time during the 200trees Music Festival and have loved it ever since.”

ALT BLK ERA is set to make waves with the highly anticipated release, “Rave Immortal,” which is available for pre-order now and will drop on January 24, 2025. Fans won’t want to miss the duo’s album launch party in Nottingham on January 26, where they will bring the energy and excitement of their new music to life. Additionally, they will hit the stage in London on January 30 for another performance. ALT BLK ERA also recently announced a tour to promote the album, with dates in Manchester, Leeds, Birmingham, Southampton, and London.  

Rudy Bethancourt upgrades his audio game to Dolby Atmos with KRK

Brand’s monitors, subwoofers, and headphones deliver quality results while mixing for both music and television

MIAMI, DECEMBER 3, 2024 Rudy Bethancourt is a GRAMMY® and Latin GRAMMY®-winningaudio engineer, music producer, and show programmerwith over 25 years of experience in the industry. His impressive portfolio includes collaborations with renowned artists such as Ricky Martin, Shakira, Jennifer Lopez, Scott Stapp, Carlos Vives, Kany Garcia, Carlos Rivera, Ivy Queen, Ricardo Arjona, Lorde, and Fall Out Boy. Bethancourt’s musical journey began in Guatemala, where he initially made his mark as a musician and band member. His passion led him to also explore the fields of engineering and production.

Bethancourt recently decided it was time to enhance his audio expertise even further by making the transition from stereo to surround at his new Dolby Atmos recording studio, Nine Lives Immersive. To accommodate the immersive projects on which he works, Bethancourt invested in three KRK V6 Series 4 Powered Studio Monitors, as well as ten V4 Series 4,and one pair of V8 Series 4. In addition to his trusted monitors, Bethancourt has two pairs of KRK KNS 8400 Studio Headphones, an S12.4 Powered Studio Subwoofer, and two pairs of a previous generation of V8s.

Nine Lives Immersive features a 9.1.4 Atmos configuration with four monitors mounted on the ceiling, six on stands on the ground, and three on his desk in a left, center, and right arrangement. “The V-Series already sound good on their own; they are transparent, which is important for Atmos,” he explains. “The monitors can adapt to different styles of music, and when you pair them with the S12 Subwoofer, you can get great low end. Even if you don’t use the sub, the V-Series monitors still sound excellent.”

In his studio, Bethancourt embraces transparency as a fundamental principle of his artistic workflow. “One thing I love about the V8s specifically is the low-end extension you get without a subwoofer,” he shares. “They are very straightforward sounding and are overall amazing monitors. There is something about the stereo image that you get when you place them in the perfect position—just wow. Also, when you bring the loudness level down while mixing, the monitors translate well in that low volume environment.”

In addition to his KRK monitors, Bethancourt tunes in with his KNS 8400s headphones. The sound quality of the KRK headphones ensures that every detail of his tracks comes to life, allowing him to immerse himself fully into his creative process. “What I found with the KNS is that they have a more natural response,” he explains. “They are great for tracking vocals because they have this little curve in the mid-highs with nice high end and little low end. Overall, they have a very flat frequency response.”

“Most of the broadcast mixes I worked on for the TV Show ‘La Voz US, Tu Cara Me Suena’ and the Celia Cruz tribute performed by Jennifer Lopez for the American Music Awards, plus multiple mixes for various Latin GRAMMYs live performances, were created with KRK V8s,” he explains. “I also recorded, vocal engineered, and mixed Season 2of theHBO show called ‘A Tiny Audience,’ for which I used the V8s as well. The transient response of the V-Series is so good; when you are in a big room, you can reach 85 dB, and they sound terrific. When you have a smaller room, like mine, there’s a different dB range, so you have to mix at lower volumes. What I like about the V-Series is that the transient response can continue at both the low and high volumes when I push it. These monitors give me that consistency in detail and allow a mid-range that most other speakers can’t.”

In addition to his exciting TV projects, Bethancourt utilizes his KRKs to assist fellow musicians in transforming their music from stereo to the immersive world of Atmos. “I have been using my Dolby Atmos room a lot to help friends who don’t have the budget to translate their old catalog into Atmos,” he shares. “I have also been working with various independent artists to bring their discography up to Dolby specifications because it is so new and an extra cost for them.”

Bethancourt is a longtime KRK user and has worked with the brand for over 15 years. He has been a part of the KRK/Gibson family since 2007 and expresses his gratitude for the incredible support he’s received from the company over the years. “They are like one big family,” he says, highlighting the close-knit community he’s found within the brand. Looking ahead, Bethancourt is excited to keep pushing boundaries, utilizing his trusted KRK monitors, subwoofers, and headphones as he delves deeper into the innovative world of Dolby Atmos.

Jamaican Record Producer Major Seven shapes the landscape of music production with KRK GoAux

ATLANTA, NOVEMBER 12, 2024 Omar Walker, better known as Major Seven, is a distinguished multi-platinum record producer, songwriter, musician, and visionary whose music profoundly reflects his Jamaican culture. His extraordinary journey in the music industry began under the mentorship of R&B legend Keith Sweat, culminating in a pivotal moment when he produced “The Devil Is a Lie,” featuring Jay-Z, the lead single from Rick Ross’s sixth studio album, “Mastermind.”

Throughout his illustrious career, Major Seven has also collaborated with an impressive range of artists, including Future, Rihanna, DJ Khaled, and DJ Snake, earning numerous Gold® and Platinum® certifications from the RIAA. His unique approach to music production, blended with his talent and commitment to collaboration, led to the creation of “The Major7eague,” a global collective of dedicated and gifted creatives.

Major Seven is involved in several exciting projects across the Caribbean, particularly in Jamaica and other islands. For these, he relies on his KRK GoAux Mobile Monitoring System and KNS 8402 Studio Headphones. He has alsorecently acquired ROKIT Generation Five Studio Monitors, the newest addition to the brand’s product line. “KRK speakers are very integrated into Jamaican studios since the color scheme is similar to the Jamaican flag, which is black, yellow, and green,” he says. “They are great quality, versatile speakers. My KRKs are always able to provide a creative solution to any problems I may have.”

In partnership with Vas Productions, Major Seven is also working on a fusion project of hip-hop and reggae that represents his newfound purpose. “Since I can set them up anywhere, the KRK GoAux have been crucial to this project; they are great because I can quickly catch a vibe, prepare ideas, and get things ready for the artist,” he explains. “I’ve traveled to several places around the world for this project, and I always have the speakers with me, whether I am in Prague, London, Jamaica, or somewhere else. The speakers came in handy to get that studio feel, especially when collaborating with an artist on the road. I always want to have that playback available and get the people who are in the room engaged. With the KRK GoAux, I can do that everywhere, which makes them a valuable asset.”

For Major Seven, the quality and portability of the KRK GoAux are especially important on this project. “The way you can just pack the speakers into the case is key because they don’t take up too much space. I’m one of those people who is always overpacking. I don’t know how long I’m going to end up being away, or if I’ll end up staying longer than expected. So, to be able to fit the GoAux in my suitcase and not make my luggage overweight is amazing.”

As someone who appreciates a good aesthetic, Major Seven was also drawn to KRK’s iconic yellow cones. “The design itself is cool,” he adds. “I’m all about colors, lighting, and vibe, so the overall look of the speakers is inspiring.” Thanks to his KRKs, Major Seven can continue to produce studio-quality work even when on the go. “The GoAux are perfect for working on the road and being able to emulate some of that feeling of being in the studio,” he adds. “They sound great, and they’re even louder than expected. I also appreciate the fact that you can angle the speakers for different listening positions.”

According to Major Seven, the album, titled “Life of a Ghetto Yute III,” “seamlessly blends the consciousness of reggae with hip-hop’s raw essence, vividly portraying life in the ghetto. The album captures the spirit of Rasta culture and reggae, with tracks like ‘Pray’ and ‘Life of a Ghetto Yute’ offering rays of hope, while ‘City of Sin’ and ‘96 Degrees’ explore the grittier aspects of ghetto life. Featuring contributions from reggae legends like Sizzla and Beenie Man to hip-hop’s Rapsody, this album is a rich tapestry of voices and narratives, inviting listeners on a profound journey through the heart of the ghetto.” “Believe,” featuring dancehall artist Prince Swanny, is the first single to be released off the album and is available to listeners now on all major streaming platforms.

The KRK KNS Headphones have also been a game changer for Major Seven throughout his production process and during sessions with other artists. “I’m really impressed with the headphones. They’re incredibly comfortable, allowing me to work for long hours without any strain on my ears while delivering precise audio detail,’ he says. “The isolation is excellent, which is essential for the recording process. Artists I’ve worked with also enjoy using them and appreciate the clarity the headphones provide.”

In addition to being well-known in the music production world, Major Seven takes pride in his entrepreneurial efforts. He serves as an Owner and Director of Partnerships for WAVS, an innovative music-tech platform that transforms the way sample creators monetize their work. WAVS curates an exclusive collection of high-quality, royalty-based samples from the top five percent of creators. By offering this resource to beatmakers, songwriters, and producers, the company is setting a new industry standard for both creative empowerment and workflow efficiency. “To be able to get those kinds of wins with the people who you really believe in is very impactful and meaningful,” he shares. “To be able to also mentor them and share what I know and what I’ve learned in the game to help them reach certain goals faster has been an incredible and fulfilling experience.”

Major Seven continues to be committed to blending cultures and genres that reflect his versatile creativity and unwavering vow to excellence. His career strategy is rooted in meticulous craftsmanship, sustainable growth, and the value of networking. With his passion project, “Life of a Ghetto Yute III,” expected to be released next year, he continues to shape the landscape of music production with his KRKs by his side.

Legendary Mastering Engineer Howie Weinberg Calls on KRK’s Natural Sound in the Studio, On the Road, and at Home

LOS ANGELES, OCTOBER 15, 2024 ― When it comes to audio mastering, Howie Weinberg might know a thing or two. With over 8,600 mastering credits and more than 90 billion streams, 21 GRAMMY® Awards (58 total nominations), three TEC Awards, two Juno Awards, and a Mercury Prize on his resume, the mastering engineer is a legend in his own right. Having worked with some of the biggest names in music across nearly every genre, from hip-hop, alternative, and R&B to rock, pop, heavy metal, and EDM, Weinberg’s name is synonymous with iconic albums like Nirvana’s Nevermind, Madonna’s Music, and Beastie Boys’ Licensed to Ill.

Today, after more than four decades in the industry, Weinberg is still doing what he does best, from his professional home studio in Laurel Canyon, California. “We’re in the heart of an eclectic artistic area, there’s a big recording scene here, and we’re surrounded by a lot of other famous creatives,” he explains. “The house was an old hunting lodge, built in 1910; it has a lot of energy and a great vibe. I have a personal studio here that’s as nice as any commercial space I’ve worked in, along with two other studios on the property. It’s very California.” 

No matter where he sets up shop, Weinberg has continually called on KRK monitors throughout his career, today relying on KRK V-Series in the studio. “I was one of the original KRK users; when they first were released, the founder himself introduced me to the original 7000 Series speakers,” he says. “KRK has always been the number one speaker for audiophiles to have in their kits. There was something magical about that original set, and the KRK engineers did an amazing job of recreating that sound in the V-Series. Those V8s sound so good.”

Weinberg appreciates the compact nature of the V-Series for client listening situations. “Artists can sometimes get overwhelmed by gigantic monitors, so it’s good to have a nice, tight option like the V-Series,” he explains. “These monitors sound perfect; they’re not tiring, and they have really good imaging. I like that they tell me the truth on all frequencies. They have well-made amps, so they can also play super loud when people want; they can crank.”

In addition to his current eight-inch V-Series 8 (V8) monitors, Weinberg also has experience with the six-inch (V6) and four-inch (V4) models. “They are really good speakers that hit really hard,” he adds. “They get incredible bottom-end. You can always get them all bright in the mids, but to get something really big, with huge low-end, is special. I also keep a pair of the V4s at a small, remote beach house, so I can check on records while I am there, and they’re fantastic.”

For times when Weinberg is on the road, he calls on the KRK GoAux Mobile Monitoring System. “The GoAux are cool because people want to travel and still have a set of references wherever they go,” he says. “Whenever I go away anywhere, I just pack ‘em up, and off we go — and they sound great. My assistant finishes all our projects, and if I’m not in the studio, he can still send the files for me to listen to with the GoAux. Those monitors are fantastic for that application. I also use them when I am visiting with clients, which makes it possible for the artists to hear their music in different environments — whether it’s in my professional studio or their living room.”

While designed for mobile applications, Weinberg also uses the GoAux as commercial speakers in a small programming room. “They are just the perfect little speakers and are very well-priced; unlike traditional consumer monitors, the GoAux are not overly done,” he continues. “They can be used both wired or wirelessly via Bluetooth, they’re not heavy, and they have a professional sound. KRK really engineered these things to pack a punch, especially considering their small size.”

Weinberg further appreciates the GoAux for general listening applications. “I don’t get to go on vacation as much as I would like to, but when I do, I bring the GoAux with me so I can listen to music wherever I am,” he adds. “They come in a nice case, so they are easy to pick up and go. They set up easily as well, and they’re a great alternative to headphones.”

Like many of his colleagues, Weinberg keeps an array of studio headphones on hand, including the KRK KNS 6402 Headphones. “They’re a really good reference source,” he says. “They’re not overly engineered, so they sound as good as higher-end consumer options, which I like because a lot of professional headphones have too much sound. The KNS are very accurate in terms of the bottom and top end; and, like the GoAux, they’re not very expensive. Overall, I think they’re just cool headphones. I own a lot of headphones, and the KNS are among my go-to’s.”

As a longtime KRK user, Weinberg has seen the company’s evolution and product development firsthand. “I like KRKs because they’re very flat and even; I’m really hooked on these speakers,” he declares. “Every product KRK (Gibson) makes is phenomenal; super high-end and very well thought out. They translate very well to all the work I do, in or out of the studio, which is the key to a great speaker. The company’s customer support is also fantastic. Anytime I need a new product, or they make a new product that I want to try, they send it over for me to try out. Not every company will do that.”

In addition to the Nirvana, Madonna and The Beastie Boys, Weinberg has also been credited for his mastering work on albums with icons such as Prince, Yoko Ono, Metallica, Eddie Van Halen, Miley Cyrus, Mariah Carey, Sinéad O’Connor, Foster the People, The Black Keys, Smashing Pumpkins, Gary Clark Jr, Def Leppard, Run DMC and The Killers, among countless others. For a full recap of Weinberg’s work, visit his Spotify playlist: https://open.spotify.com/playlist/2Fot465ytwIt82sKqBxrfo.