KRK Provides Consistent Accuracy for Producer Lorenzo Soria’s Experimental Music

For Spanish Producer and Recording Artist Lorenzo Soria, experimentation is a non-negotiable when it comes to creating music. A founding member of groups such as Industrias94 and Califato ¾, as well as a member of musical group Fiera, and the creative mind behind projects like Polen Ralph Loren and Bazofia, Lorenzo pulls from a variety of nuanced genres for inspiration. Whether it’s techno, EDM, industrial, or electro, Lorenzo combines these electronic and Latin rhythms to craft a sound completely his own. This style can be heard on his much-anticipated LP, Sonidero Caleuche, with Chilean artist Sebastián Orellana ofLa Big Rabia. When he’s producing with these avant-garde styles and bass-heavy club music inspirations, Lorenzo relies on the high-quality and accurate sound he gets from his KRK V-Series 6 Studio Monitors and S12.4 Subwoofer.

Pictured: Lorenzo Soria with his KRK V-Series 6 Studio Monitors and S12.4 Subwoofer.

“For my new studio, I wanted accurate playback on all my audio productions, and the V6 and S12.4 Subwoofer give me exactly what I was looking for. It felt like going from driving a casual, everyday car to suddenly having a sports car; it was an experience I have never felt before when producing music. Between my very first pair of ROKIT 5s that I still use to this day and my brand new V6s and sub, I am so happy having KRK in my studio setup.”

Life is Sweet with KRK

Colombian Artist Soy Emilia Grooves on New Album with Brand’s ROKIT 5 White Noise Studio Monitors

Expressing a true passion for music, Colombian Artist and Producer Juanita Carvajal has dominated and perfected her craft in every part of the industry for the past ten years. Whether she’s working on tour, writing behind the scenes, producing in the booth, or performing live by her stage name, Soy Emilia, Carvajal has done it all. Recently focusing her attention on her second album, Argidulce (“Bittersweet” in English), which is set for release this July, Carvajal was looking for studio monitors that she could trust to bring her music the groove and bass she desired. After working with KRK in the early days of her career, Carvajal knew the brand could get the job done and turned to the KRK ROKIT 5 White Noise Studio Monitors.

“I fell in love with the sound of ROKITs back in 2010, when the first artist I worked for, Esteman, was using them,” explains Carvajal. “When creating Argidulce, I wanted a lot of rhythmic instruments and the groove you get with good bass and drums. My ROKIT 5s really involve those low frequencies in the sound and make you feel it. They put it all together for me nicely. The groove works with the bass, and the drums work with the kick, and it all sounds really accurate. Even when I’m mixing through headphones, they sound amazing.”

Appropriately named, Argidulce is the product of years of hard work on Carvajal’s part. Entirely self-taught in every industry role, she had to learn the ropes the hard way, at times playing the role of booker, tour manager, and product manager without even realizing it. “I do a lot of things myself for my album ― recording instruments, making edits, working on the mix. I taught myself everything, but the music business is tough,” Carvajal explains. “As women, we must demonstrate that we are producers, that we have the knowledge, that we can work in post. We must show that we are good enough and that we earned our place in the studio.”

Living through these circumstances has only made Carvajal want to combat the discrepancies more. She took her passion and turned it into a teaching opportunity, sharing her music industry and business knowledge with women who started off just like her. “I love to teach music to women,” she shares. “I remember how hard it was for me to learn certain aspects of my craft, to figure out the secrets that no one tells you. I share tricks that will make playing bass easier and faster, the stuff I had to figure out on my own. I also have a few friends that I teach to record themselves using Ableton Live, and I do independent sessions with a few students. When I teach women, it’s like we’re equals, and that part is really important to me.”

When she’s not teaching or working on her new album, Carvajal is creating and collaborating on a number of new projects that she has on the horizon. “I have a lot of future plans,” she explains. “The next single for my album, called Sugar Daddy, was released April 22nd. I also have a close relationship with an electronic band from Colombia. We have one song done that will be coming out after my album, and we are composing an EP together. Personally, I’m already working on a second EP for next year with another producer, Pablo. I’ve also been collaborating with a metal band in Guadalajara, and I’m composing songs for a girl who’s just getting into being an artist. Really, ever since I got the ROKITs, I haven’t stopped making music.

“Working with the ROKITs has been great,” Carvajal finishes. “I’m able to sing and write and play when creating because these monitors just let you jam out. They also have a way of involving all the music. When I would use other monitors, I could picture the sound as a triangle, with a very high frequency. However, when I listen to music on my ROKITs, they create a round sound that involves every part of the audio, and no one sound is overpowering. I love that about the ROKITs, you can have and hear everything.”

Luis Barrera Jr. Decks Out new Dolby Atmos Studio with KRK

Six-time Latin GRAMMY and one-time American GRAMMY Award-winning Professional Mixing Engineer and Producer Luis Barrera Jr. has created a versatile sound inspired by his Mexican-American upbringing, which has caught the attention of artists like Jennifer Lopez, Maluma, The Weeknd, Shakira, Daddy Yankee, Reik, Sebastian Yatra, and Marc Anthony, among others. Now that he’s made a name for himself in the industry, Barrera has begun focusing on a journey to take his music to the next level: building a Dolby Atmos music studio. Barrera was looking for a setup for his new private Dolby studio that would bring authentic, natural sound. He turned to KRK V-Series Studio Monitors, placing three V8s in the front, two V6s on the sides, four V4s on the ceiling, and two more V8s in the back. He also selected two S12.4 Powered Studio Subwoofers for Dolby Atmos mixing and an S10.4 for standard mixing projects.

Pictured: Luis Barrera Jr. with his KRK V-Series 8 Studio Monitors in his Dolby Atmos Studio in Miami

“From the beginning of this process, KRK was my top choice. When I heard the V8s at Dave Way’s studio, I was so impressed; I love the way they sound. They’re loud, they’re the perfect size for my studio, and they look amazing. The speakers don’t lie; they translate well, and they’re not overhyped. The balance between the low-end, midrange, and high-end is not overpowering or flat; it’s very natural. The subs, too, they’re both very tight. Now, every time I talk to people about what to buy for their studio, I always recommend KRK.”

Multi-Platinum Recording Artist Chingy Says “I Do” to KRK ROKITs

Chart-Topper Puts his Trust in the Brand’s Consistent, Clear Sound for Over 20 Years

Multi-platinum recording artist, actor, and philanthropist Chingy dominated the 2000s Hip Hop scene as a young rapper. He rose into the mainstream and became a fan-favorite by sharing the studio and stage with powerhouses such as Ludacris, Snoop Dogg, and Timbaland. These days, he can be found on both sides of the board, as a performer and producer. Though he records and produces in studios around the world, you can most often find him in his home studio, where he’s been working on his latest album, slated for release in late 2022. With over two decades of studio experience, Chingy knew the only choice to deliver his iconic bass and smooth treble would be KRK ROKIT 8 G4 White Noise Studio Monitors.

Chingy’s early career was marked by chart-topping singles like “Right Thurr,” “Holidae Inn,” and “One Call Away.” Throughout this period of growth and learning as an artist, he found that he was consistently surrounded by KRK gear when in the studio. “I worked with producers back in the 90s who had KRKs,” he explains. “So, I’ve been using the brand for decades. When I got my record deal in 2002 and I got my studio together, I had some ROKIT 8s that I was working on. I used those for my 2006 No. 1 record, Pullin Me Back, featuring Tyrese and my whole second album, Powerballin, as well.”

Those formative years he spent growing up in the studio and seeing and hearing the results that came from KRK gear have left a lasting impression on the artist. This made it an obvious choice for Chingy to include the familiar yellow cones in his home studio. “Going to the top of the charts was a historical moment for me,” he continues. “Knowing that I recorded it using the KRK ROKITs is a huge stand out in my memory and love for the brand. I’ve continued using the brand’s monitors for so long because I’ve gotten to know them. The good bass response, smooth treble, and high end that’s not too brittle or sharp are so familiar to me. They’re solid monitors that everyone’s been able to trust over the years because they provide a natural sound.”

This trust he bears in KRK has stayed consistent as he continues to push the boundaries of music as a respected artist and producer. In addition to his current ROKIT 8 G4 White Noise Studio Monitors, Chingy also relies on the KRK S10 Subwoofer, both of which are critical to his latest work. His forthcoming new album, Chinglish, which is set to drop this summer, is being produced entirely with KRK. “I’ve always used KRK gear because they continue to be a solid, cool brand,” he says. “I really appreciate the brand’s expertise in making monitors and for supplying the music world with speaker technology that helps create great music.”

You can catch Chingy on social media or Spotify at the links below:

https://www.instagram.com/chingy/

https://www.facebook.com/ChingyFulldekk

https://twitter.com/chingyfulldekk

Metal Guitarist Isaac Delayhaye Rocks Hard with KRK

The Brand’s V-Series 6 Studio Monitors Bring the Heat for Symphonic Metal Band ‘Epica’

Belgian guitarist Isaac Delahaye says music is “in his genes,” and, looking at his history, there’s no denying that. Raised in a musical family, Delahaye spent his childhood and teenage years learning, teaching, and performing with different hometown bands. After going to school for music and touring internationally through his 20s, he settled down as a guitarist with Epica, a Dutch symphonic metal band. Delahaye has been performing with and mixing demos for the band for the past 13 years, but it wasn’t until recently that he discovered the KRK V-Series 6 Studio Monitors, which he now relies on for all his home studio mixing needs.

The guitarist was first introduced to KRK while visiting Gibson’s showroom in the Netherlands. Having heard good things about the brand, he wanted to test some products himself, and eventually settled on the V-Series. “Compared to all the other brands’ monitors I’ve used, the KRK V-Series is a very flat audio system, and the monitors don’t color the audio at all,” Delahaye shares. “This is great, especially for the metal genre, since the speakers have such a complete low end that you can hear everything clearly.”

While Epica is part of the metal genre, that’s only half of what the band truly encompasses. “Epica is a female-fronted symphonic metal band. If you break that up, symphonic metal contains two words. One being symphonic, which means we use all the components of a symphonic orchestra, like a full choir, and the other being metal, which is the six members of our band,” explains Delahaye. “With this combination, we have a ton of musical options to explore, which makes it really interesting. One song might be an intimate ballad with violins and piano, but the next is a hard death or black metal piece.”

To accomplish that electric mix of symphony and metal, Epica primarily uses backing tracks when performing live. All of the band’s albums, however, are recorded with a full orchestra and choir. “Epica’s demos are recorded in my home studio with the V6s, while the actual mixing of albums is done in a studio,” says Delahaye. “I’ve been using the monitors for a little over a year now. I used to always look for other options, but ever since I added KRK to my studio, the search is over. Plus, with the V6 being an active two-way speaker, it’s great for a small home studio like mine.”

Besides the V-Series 6 Studio Monitors, KRK parent company Gibson can be found with Delahaye both in-studio and on-stage. “When performing with Epica, I use the Gibson Les Paul Standard ‘50s Tobacco Burst and Heritage Cherry Sunburst guitars,” he says. “I also have the KNS 6402 Headphones. For me, KRK shares a similar story to Gibson. Once you start playing, you just don’t want to play anything else; and that’s exactly how I felt when I started using KRK.”

Girls Make Beats and Pensado’s Place Talk Inclusion

KRK Kreator Alliance member Ali Stone met up with our friends from Pensado’s Place and Girls Make Beats at the Gibson showroom in LA for a panel discussion about ways to further create opportunities for women and girls interested in pursuing careers in music production.  

Tiffany Miranda and Whitney Taber of Girls Make Beats with Producers Ali Stone and Tyler Scott.

Girl Make Beats Founder and President Tiffany Miranda said: “It was an honor to be a part of an impactful discussion alongside other empowering women for the KRK/Pensado’s Place panel. At Girls Make Beats, we are truly grateful for the continued support from KRK in helping to provide a platform to further support our mission and have a much needed conversations around equity.”

Ali Stone added: “I really enjoyed being part of this Pensado’s Place x KRK/Gibson episode. It was amazing to learn more from these boss ladies in music, and to have a such a fun conversation with Dave and Herb!”

Tyler, Ali and Tiffany with Herb Trawick and Dave Pensado of Pensado’s Place

Find out more about Girls Make Beats here: https://www.girlsmakebeats.org/.

Stay tuned to the Pensado’s Place website for the full episode, airing soon: https://www.pensadosplace.tv/

And learn more about KRK/Gibson’s mission in spreading music to a larger collective of individuals: https://www.gibsonfoundation.org/krk-kares.

Jazz Musician David P. Stevens Conquers all with KRK

2022 is looking bright for Los Angeles-based producer and jazz musician David P. Stevens, and he could not be more excited. However, a year with this much anticipation was preceded by a lot of hard work and preparation. In 2021, Stevens released a full-length album, Evolution, and produced several other songs and albums for various artists. His newest single, “Point of View,” is set to drop on February 4. Beyond his musical releases, Stevens also opened a brand-new production studio in LA. Stevens relies on his KRK ROKIT 5 G3 and ROKIT 10-3 G4 studio monitors to bring clarity and accuracy to all these projects. 

Pictured: David P. Stevens with his ROKIT 5 G3 and ROKIT 10-3 G4 studio monitors

“I love my ROKITs! I’m constantly producing music from a wide variety of genres, and these give me clarity and accuracy. They’re also so consistent; the way that my mixes sound in the studio is the way they’re going to sound in my car or in my headphones. The artists I work with are always amazed when they hear their music coming back through these monitors, and it’s just another factor that makes the ROKITs so great.”

KRK Hits all the Marks for Italian Guitarist Xabier Iriondo

Milan-based musician Xabier Iriondo has been dedicated to his craft since he picked up his first guitar at age seventeen. Today, he is a guitarist and sound engineer working with dozens of bands on over 50 records. From being the principal guitarist for Italian rock band Afterhours to recording a new album with electronic musician Alula, and working with groups like experimental post-core band Buñuel, Iriondo is always busy performing and creating. While Afterhours recordings are completed in a professional studio, most of Iriondo’s personal work is done right in his home studio. For these projects, Iriondo turns to his KRK CLASSIC 8 studio monitors and KNS 8402 headphones.

Pictured: Xabier Iriondo with his KRK CLASSIC 8 studio monitors and KNS 8402 headphones.
(Photo by Annapaola Martin)

“I’ve been recording and mixing with KRK for my solo album and on Buñuel’s new album, ‘Killers Like Us,’ that’s coming out this February, and I’ve been so pleased with the results. The CLASSIC 8 monitors have a lot of power, which is great for adding low and high frequencies depending on what kinds of music I’m working on. The KNS 8402s are so lightweight and comfortable that they are now my favorite headphones. The first time I heard KRK, I was so impressed by the quality of sound that I decided to go with them for my next setup. I’ve been using the brand for about five months now, and as soon as I switched, the rest was history.”

KRK Kreator Classic Winner Announced!

Clyde Strokes to Head to First-Ever KRK Kreativity Bootcamp

The KRK Kreator Classic, a bracket-style competition aimed at North American beat-makers, recently wrapped with Theronn Calvin (aka Clyde Strokes or Clyde) named the winner. Clyde’s prize-winning beats advanced him through six weeks of head-to-head Instagram vote-based competitions to come out on top. In addition to $7,500 in gear, Clyde’s prize includes a three-day producer’s intensive alongside Scott Storch, DJ Khalil, and Amadeus at the inaugural KRK Kreativity Bootcamp.

Theronn “Clyde Strokes” Calvin – winner of the KRK Kreator Classic.

“I love all three; they’re all giants,” says Clyde about the Bootcamp mentors. “I grew up listening to a lot of Scott Storch records, so I’m extremely excited and already planning things to work on with him and the other mentors. I want to see Scott Storch on the keys and DJ Khalil on the drums. I’m just excited to see how they all move in the studio; it’s going to be great. In addition to the Bootcamp experience, I can’t wait to start working with all the equipment involved, which was an outrageously huge prize.”

As the first-place winner, Clyde received a Grand Prize package that included KRK’s newest products, the S10.4 Subwoofer, CLASSIC 8 Studio Monitors, and KNS 8402 Studio Headphones, a $500 Guitar Center gift card, and a one-year BeatStars Pro membership, along with gear from some of the industry’s top brands, including iZotope, Native Instruments, Shure, and Universal Audio.

Clyde found that one of the most difficult parts of the contest was the social aspect. “The process was a lot. It really pushed me to market myself; I think that was great,” he explains. “When I received the support back from people, it made me realize I can promote myself. Weirdly enough, although it was a struggle at first, it became my favorite part.” The success of his outreach has not only inspired him to promote himself more often, but also led to collaboration plans with other contestants.

After advancing to the Top 40, Clyde was tasked with submitting a new, unique beat each week to stand out from his competitors. “When I saw a chance to enter the contest, I knew I had to present my best beats into the mix,” he says. “I created my beats and stayed confident in what I made.”

Clyde began his musical journey as a rapper. When he started recording beats himself, he fell in love with audio production. That was 13 years ago. Today, as a freelance producer in Los Angeles, he draws inspiration from many of those who paved the way before him, like Kanye West, J. Cole, and Kendrick Lamar.

Kreator Classic runner-up Ernest Taylor (Big CEO Red) put up a good fight in the final round of the competition, which spanned three days of voting. Clyde and Red’s Final Four competitors were Aubrey-Dekari D. Dixon (absm00th) and Deion Frizzell (Frizzy Astro). Fans can soon re-discover the competition soundtrack by visiting the tournament site, which will feature beats from the Top 40 participants. The tracks will also be made available as a featured YouTube playlist that can be accessed by subscribers of the KRK Music channel.

“The KRK Kreator Classic is an opportunity for us to connect with our music makers in a more meaningful way; allowing us to shine a light on the amazing talent within the KRK community while celebrating our shared love of music,” says Michael Fox, KRK brand manager “We are excited to continue to engage our creators through an array of avenues. This excitement and feedback fuel us every day to develop the great-sounding products KRK is known for―tools artists need to elevate the creative process and craft their signature sound.”

Looking ahead, the 2022 edition of the KRK Kreator Classic will commence with a new pool of talent and great music. Stay tuned for details, including new partners, competition dates, and even more prizes!

KRK Shares the Healing Powers of Music

KRK Kares, a program of Gibson Gives, in partnership with Music Has Healing Power and Shriners Hospitals for Children, is creating heartwarming opportunities like the recent update to the Shriners Music Room at Shriners Hospital for Children in Pasadena, California. For patients like six-year-old Naira, going to the Shriners Music Room to sing, dance, perform, or simply observe their friends explore different instruments, can turn the mood around after a hard day of treatments. Music Has Healing Power Founder, Bruce Lowe, thanks the KRK ROKIT 5 studio monitors and KNS 6402 Headphones donated by KRK Kares for the positive effect they have had, not only on Naira’s day, but for all patients at Shriners in Pasadena.

Pictured: Naira (right) and Bruce Lowe (left) at Shriners Hospitals for Children in Pasadena
with KRK ROKIT 5 studio monitors and KNS 6402 Headphones

“Naira is one precious soul,” says Lowe. “She was shy at first, but as soon as the music started, she went into her joy-mode and was singing and playing with the instruments. It was so heartwarming. Seeing her happiness was a reminder as to why these medical music rooms exist. Music truly does have healing power, and it’s a real joy seeing that in action.”